CrowdFarming® is a Farmer-to-Consumer agri-tech platform that offers a sustainable and transparent alternative to fight food waste by establishing a direct link between agricultural producers and consumers. Founded in 2017, we are revolutionising consumer behaviour a little more every day and are growing fast.
Therefore, we are looking for a person to join our CRM Team as CRM Manager. Reporting directly to the Head of CRM, this profile will focus on build trusting relationships with customers and protect the brand by maintaining a positive image through email, push notifications and SMS channels.
✅ Your daily functions:
Propose, design and implement new automatic and trigged-based journeys across the customer lifecycle taking into account geographies, segmentation, business needs and customer insights to achive DDBB's retention and activation objectives.
Propose new releases of active journeys and propose new tests to confirm hypotheses based on business insights.
Manage the scheduling, testing, build and deployment of journeys using Salesforce Marketing Cloud.
Collaborate with our Creativity Team for the definition and optimization of assets (emails, SMS and push notifications) respecting our brand guidelines.
Find technological solutions to carry out new projects.
Constantly monitor and track the results of all automatic and trigged-based journeys communications and test performance in order to report results, identify opportunities and define new tests.
Reporting main trigged-based journeys KPIs, test and actions results in order to identify opportunities and capacity to define new tests. Present the insights extracted and share them with the rest of the team.
Help to improve the Global CRM Strategy along the entire Customer Life Cycle, how to convert new customers and improve LTV.
Keeping up to date with Salesforce news, releases, changes and roadmap.
Support our Communication and Operations department in sending general communications to our Customer Base with the help of a junior profile.
You will have a junior profile in charge so you have to manage it.
Min. 3 years of CRM experience with min. 1 year of professional experience with Salesforce Marketing Cloud.
Previous experience in automatic and trigged-based journeys. including hands-on work with segmentation, personalization software, and database management (SQL).
Experience working with Marketing Cloud Builders and Studios including Mobile Studio and Ad Studio.
Any of these certifications would be a plus : Marketing Cloud Consultant, Marketing Cloud Email Specialist.
Ability to communicate with technical profiles to find solutions to business needs in an efficient and simple way.
Data Analysis - Google Analytics, Data Studio.
Proficiency in Excel.
Proficiency in English and Spanish, other languages would be a plus.
✅What we offer ...
A permanent contract of 40 hours per week.
Possibility of 3 days work from home and €25/month for your recurring expenses.
Flexible working hours and intensive working hours on Fridays.
Gift from our Farmers Market for your birthday.
We give you €250 yearly support in any training you want to do.
Medical insurance partially covered by Crowdfarming.
A highly motivated international team in a fast-growing start-up.
An open corporate culture in which your ideas are welcome and eagerly awaited.
The chance to get a taste of the producers' products and to receive organic fruit and vegetables straight from the farm every week 🍏